![]() Lasso will grab the product data for you. We allow you to manage Amazon products on your site without even worrying about the API. While our competitors solve that problem, we decided that using a single tool made the most sense, so we built Amazon support into Lasso’s core.Īnd, since we were going to do the work, we made it infinitely better than our competitors. You might even say they’re exclusively monetized with Amazon. We Fully Support AmazonĪll that said, we own other sites that are Amazon-specific. That’s what affiliate marketing is about, recommending the things you love. It’s an amazing tool, and I highly recommend it. If you were wondering, we use Podia to sell our courses. We needed to not only display them prominently but also differentiate them from our affiliate links. The success of these products is critical to the success of our businesses. And you can set the price to whatever you think makes sense. ![]() With a course, you not only own the promotion of it, but you own 100% of the profits. And most importantly, convert our visitors.īecause a link to WP Engine converts some visitors, but for most, it’s a thoughtful display like this:Ĭourses bring in a ton of money, and the business of selling courses is very lucrative. So, for the scanners out there, we need beautiful mobile-first displays to identify our recommendations. We create for both people, and it’s no doubt why sites like Wirecutter are hugely successful. Some visitors will read our articles, many will skip directly to our recommendations – and that’s ok. Today, we need to optimize for an internet where attention is short, and people want the answer now. It was a great time, and we miss it dearly. Once upon a time, just having monetized links was enough to earn a living. Identifying these linking opportunities shouldn’t be difficult. We don’t just change our minds about affiliates, sometimes we link to an article on another site and eventually decided to make similar content. We wanted to replace mentions of one product with another so we can best represent the tools we recommend without sacrificing income. #2 We Change Our Mindsįor example, we were a huge fan of SoFi until we heard of tools like Earnest to refinance your debt. A use-case Lasso excels at being insanely flexible in managing links across your entire site. That meant we had to monetize posts long after we created them. But, once we earned their respect, we wanted their affiliate money. Many companies didn’t want to associate with us until we proved ourselves. We also built a lot of our relationships later in the age of our site. And when it happens, it was really annoying to manage. Our partners jump between places like ShareASale and Impact far more than we’d like them to. I’ve got plenty to say, but here are the top reasons why we built this WordPress plugin. These are the reasons why we needed to create Lasso We created Lasso because everything available is unapologetically not for sites like ours ( or like Wirecutter for that matter). Sidenote: Lasso is the tool we use to manage our own large affiliate sites – we’re a customer too. ![]() It turns out, many of these plugins were built eons ago and really haven’t attempted to improve much since they were released. I’ll also explain why we’re a complete replacement for basic legacy plugins like Amalinks Pro. So that’s what this article is about, explaining Lasso’s place in the world and why I think we’re the best tool out there for affiliate marketing. For some tools like Genius Link, we use them on our own sites.īut Lasso isn’t meant to internationalize traffic, and we’re more than happy to let Amazon OneLinkand Genius Link duke it out on that. More importantly, we need to explain exactly where we fit in this whole mess of plugins and tools for affiliate marketers. We need demo videos, detailed screenshots, and a really nuanced explanation of why you need us on your site. We spent so much time building Lasso that we didn’t pause to explain what it is we built. And as a result, our comparison pages are underdeveloped. It was brought up that we haven’t done a great job of telling Lasso’s story. It’s where I feel most at home – and satisfied with my work. I Really Didn’t Plan On Writing ThisĪs anyone who knows me can attest to, I prefer spending my time building awesome things and not cheerleading. I only recently popped my head up for air, and I noticed that we bent a few noses out of shape in the process of launching Lasso and our site.
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